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Thursday, 04 December 2008
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Ethical SEO for the Online Marketing Game...
EVERYONE WITH AN ONLINE PRESENCE: Wants to drive traffic to their site. Whether we use Search Engine Optimization (SEO), e-mail marketing, online public relations, advertising, social networking or buzz tactics, we all want Internet users to see our message and take action of some sort. Because we are all vying for the attention of available Internet traffic. While rules of engagement already exist, with regard to legal requirements for e-mail (Can-SPAM) and online marketing (search engine rules), they don't necessarily prevent us from taking short-cuts that involve crossing the lines of acceptable behavior. There are speed limits on highways, but people still speed. There are anti-discrimination laws, but people still discriminate. The truth is that legislation doesn't necessarily change behavior. A code of ethics won't necessarily change behavior either, but it might cause people who straddle the line to consider their actions in terms of social responsibility and fair play, rather than complying to a set of complex rules and regulations that are often complicated to understand or misinterpreted. To that end, here is the beginning of a code of ethics that online marketers should consider...
My Customer Determines Relevance: It is not my role, as an online marketer, to assume that my message is relevant to customers. Customers will determine its relevance. I will not push my marketing to customers online or in e-mail unless I have their permission to do so. If anyone asks not to be contacted anymore, I will immediately cease from doing so.
I Will Not Deceive: I will not deceive Internet users by misrepresenting my content, products or services intentionally in order to drive traffic to my site or to gather subscriptions to my e-mail list. I will honestly represent my offerings in search engines, e-mails, discussion boards, advertising, press releases and social networks.
I Will Be Objective: I will not engage in self-promotional tactics out of context when participating in online community discussions or posting blog comments. I will provide information about the products and services that I represent only when applicable and in hopes that it might add value to the discussion or when such information is requested by members of the community.
I Will Be Responsible: I will be responsible with my use of technology to reach customers. I will not misuse technology to manipulate search engines, adversely affect my competition, send Spam, or drive traffic in any other way to the websites that I represent. My actions will have the customers' needs in mind rather than my own desire to reach or influence them at any cost.
I Will Be Available: I will not hide behind anonymity in my communication online. I will include contact information, a reply-to address and any other information that recipients of my message need if they require additional information or should they have a question or complaint. An ethical code might inspire marketers to be more conscious of their duties and responsibilities as members of the online community, rather than simply complying with the letter of the law. Too often, we tend to rationalize non-adherence to law - doing 64mph in a 60mph zone for example. Likewise, legislation is complicated and often difficult to access. How many marketers have actually read the Can-SPAM Law? Do you know where to find it? What about other legislation pertaining to Internet Use and Conduct? A Code of Ethics deals with standards of behavior rather than complex rules and regulations. It encourages us to act responsibly and to be considerate of the community we are participating in. And good, common sense ethical consideration goes a long way - perhaps even further than any law could ever hope to.
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5 Key Elements to Optimize your Site...
THE PRIMARY MARK OF A QUALITY SITE IS CONTENT: This has less to do with the language and more to do with the subject matter under discussion. Most web visitors will be forgiving of occasional grammatical and spelling errors if the content is high quality and is not directly relevant to the site's topic. Example, if you are writing about jet engines the emphasis will be on the technical details and accuracy of what you state, language will not be so important.
Search engine optimization is the process of getting your site to rank as high as possible for the keyword phrases most relevant to your business. Let me explain briefly the best way for your blog or website gain more ranks in every search engine there is. This will help us understand more about search engine optimization or much known as SEO for all. Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. To that end, I have highlighted the five-step process and described the activities involved in each of these steps.
1. Base Line Reporting: The first step in any effective SEO campaign is understanding what the current site's starting position is within the search engines. Doing so ensures that you know the specific areas that need work and provides a baseline against which to gauge the subsequent campaign's success. We would use a program like Web Position to analyze the site's starting position. In addition, access to site traffic information is very important. We will analyze the current site traffic information that might be available to attempt to discover which search engines and what keyword phrases are being used.
2. Keyword Research: We propose to meet with you and identify a group of 10-12 keyword phrases that will be used in this search engine optimization. This step is critical and requires a considerable amount of time to find a good set of phrases that offer a balanced combination of two important factors: high usage by searchers and relatively low competition within the search engines.
3. Page Optimization and Content Development: Page optimization and content development are critical to search engine success. Content is king in search engine optimization. The search engines love text; high volume, high-quality content related to your business will serve you in a couple of important ways. First, a site loaded with high-quality content of interest to site users will give them a reason to stay and a reason to come back. After all, the reason they came to your site was to find information. Second, you will receive the added benefit of serving up exactly what the search engines want - content. Search engines will have more information to store about your business and products; that information will translate directly into the ranking they give your site for related keyword phrases.
4. Submission: The submission process involves manually submitting your site to a few select web sites (Yahoo and Google, for example) and also placing a link to the site on other sites that the search engines like Google visit regularly. When the search engine visits these other sites, it would grab your site link in the process. A higher value is placed on that link than on a manual submission done by the site owner.
5. Follow Up Reporting and Analysis: The same reporting done in the first step is done again at 1 month, 3 months and 4 months intervals, post-optimization. Rankings and site traffic can then be compared to pre-optimization levels, giving measurable results to the SEO campaign.
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10 Widely Used Ethical Marketing Methods...
MOST REPUTABLE ONLINE MARKETERS: Whether they are from multi-million pound e-commerce mega-sites or small companies with just a few employees, know the importance of high Search Engine Rankings by Google, Yahoo and MSN.
Large firms can afford to dedicate several full time staff members to a Search Engine Optimization (SEO) program, or write five-figure cheques every month to out-source the project to a specialized SEO company. While many small companies don t have that luxury, there are companies such as Bubbila Search Marketing that provide superb SEO programs at affordable prices, programs that deliver results. Any company can realize a decent amount of success in their SEO efforts if they follow standard guidelines.
Improving your Search Ranking can have a very significant impact on your bottom line. The higher your Search Engine Rankings, particularly if you appear on the first page of Google, Yahoo and MSN, the more traffic you will see on your web site, increasing your potential to turn that traffic into revenue. We would like to warn you about highly questionable SEO practices some firms use, while these may have short term benefits, they are ultimately destined for failure, and at a high price that may include de-listing of a web site by search engines! Tactics such as cloaking, keyword stuffing, doorway pages, or invisible text or links are practices that should never be used by your site. Bubbila recommends that you avoid any firm that suggests you use any of those approaches at any time. SEO is not a science, there are no sure-fire ways to get top Rankings.
All of the top search engines guard their Page Ranking algorithms very carefully. They do this to prevent people from artificially modifying their sites to get inappropriately high Search Engine Rankings. Any firm that tells you they know how to guarantee you top Rankings is trying to take advantage of you. Reputable SEO firms will always recommend that you follow widely known practices used in optimizing your web site design, and include appropriate content and keywords in your pages. This will help the Search Engine crawlers, which the Search Engines use to locate and evaluate your site content. Reputable SEO firms will also advise you to implement a comprehensive linking strategy, which can significantly improve your Search Engine Rankings.
10 WIDELY USED PRACTICES:
01: Focus on writing compelling content for humans, not for search engines.
02: Use relevant title tags on each page.
03: Add meta description and keyword tags.
04: Keep page content on the shorter side, but make sure to still completely communicate a full idea. Don’t use 800 words for something that requires only 500. Longer content should be broken up into separate pages with keyword-laced title tags.
05: Make sure that your Web pages have correct HTML coding. Use a validation tool such as the W3C Markup Validation Service to check each page’s syntax.
06: Search engines tend to prefer sites with more than a handful of pages. If your site has fewer than 10 pages, add one Web page of content today. Even if it has more than 10, consider adding more: search engines love sites with regularly updated content.
07: Use Wordtracker or Keyword Elite to find the most common search keywords for your topic. Use those words and variants: on your new pages.
08: Explore Google’s Webmaster Tools area. Create a sitemap and register it there.
09: Use h1, h2, etc., tags instead of font tags for your site’s headlines.
10: Request one new link from a Web directory or other Web site related to your topic.
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® All Rights Reserved - Bubbila.com - Ethical SEO - Carpe Diem
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FREE SEO Tutorial Pleaser Teaser...
To get this complete tutorial for free register below and receive a few of my magic golden nuggets.
First and foremost, I would like to begin by welcoming you to this comprehensive guide to SEO (Search Engine Optimization), (Website Optimization) and first page positioning. It is my aim to provide quality no non sense and straight talking informational material to people like yourself that are actively looking to improve their knowledge.
The techniques and tools to follow are exactly the same as I use, I will only recommend strategies that work which will save you much time and money, you will cut all the corners that many face and your time will be spent wisely on the areas that matter. I will assume that you are at the stage where the lingo and terminology makes sense. However, I will endeavor to explain things clearly in good old plain English.
My aim is to provide you with quality content that will ultimately bring you positive results. I have so much garbage come into my my mail box by people who are trying to make money, who don't really know what they are doing and will try anything to make a quick buck. Unfortunately, if the intended recipient is mislead in this way they can go off in the wrong direction and waste months if not years trying to figure out why? things are not working like they were promised. This I can not tolerate and is the reason and the why behind this tutorial.
You, will be given the absolute facts and should be assured that what you do from now on if you follow my directions to the T will get you from A-B allot quicker and more efficiently. On top of that you will receive it all for free apart from a little ebook that will help with Adwords (Your Choice). That cant be bad...
OK, where do you begin? Well, below is the index (in order) with fundamental elements that will be covered. We will look closely at these items explaining each in turn throughout the series.
* Meta Tags.
* Keyword Relevance.
* Keyword Density.
* Onpage Optimization.
* Domain Relevance.
* Page Structure.
* Cascading Style Sheets.
* Google Sandbox.
* Webmaster Accounts.
* SiteMaps, Robots, Authentication.
* Google Analytics.
* Adwords, PPC, CTR, ROI.
* Adwords Spit Testing.
* Positioning Tactics.
* Guaranteed Massive Traffic.
* Email Marketing.
* Building Page Rank.
* Back Link Automation Tools.
* Link Exchange Automation Tools.
* Web 2.0, Massive Traffic & Tools.
* Plus, what "NOT" to do.
There are many other theories to any SEO method, as all search engines keep their algorithms strictly private. However, I have had exceptional results utilizing the above in the most competitive fields. It is my business to keep on top of this, so I know that what you are about to learn will get, and will keep you ahead of any competition out their.
"If you follow the steps correctly".
Here is a quote from Google's Matt Cutts, this sums up how a "Search Engine Spider" rates a web page to a T. If you get this, you are half way their already...
"Pretend that you're a search engine. Pick a query like civil war or recycling or whatever you want. Search for the phrase on Google, pick three or four pages from the results, and print them out. On each printout, find the individual words from your query (such as "civil" and "war") and use a highlighter to mark each word with colour. Do that for each of the 3-5 documents that you print out. Now tape those documents on a wall, step back a few feet and squint your eyes. If you didn't know what the rest of a page said, and could only judge by the colored words, which document do you think would be most relevant?. How often do the words need to appear?. See if you can come up with 2-3 things you would look for to see if a document matched a query well. This can help students learn to evaluate website relevance the way a search engine would evaluate it so that they can better understand why a search engine returns certain results over others".
This is Matt Cutts in person being interviewed by USA TODAY, you can get valuable information simply by searching for him in Google.
http://www.bubbila.com/mattcutts.html
Do you see how easy it is? all you have to do is make your document stand out without over doing it. IE: Make your page natural but relative.
So, you can see what is going to be covered over the next few days, you will receive valuable information tomorrow which will get you off to the best start possible. You'll need to subscribe to get this info, this will be delivered over a two week period every three days...
... Subscribe to our easy to follow FREE SEO GUIDE Today! ...
® All Rights Reserved - Bubbila.com - Ethical SEO - Carpe Diem
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SpiderWeb Marketing Review - You May Think I'm Crazy!...
HTML clipboard This 100% Free: Multi Level Marketing - Network Marketing System is a Home Based MLM solution designed to automate every day tasks, allowing you to set and forget the collection of your new prospects and leads. The SpiderWeb Marketing System will save you much time and money and actually trains you to follow profitable routes avoiding many costly mistakes that all professional Internet Marketers have enviably faced.
What can I expect to earn? OK!, Here is the deal, I know you think I am crazy for GIVING AWAY such a valuable Internet Home Based Business System for FREE but let me explain it in simple terms for you: (Here's the "What's in it for Me") Just like it will work for you, if I give this SpiderWeb Marketing System to you, I will make between $5 and $450 without you EVER having to buy anything from me, or ever pay me or the system any money. Quite simply, I GIVE the FREE MLM system to you, you then use it and the secret strategies I will reveal to you in the step-by-step tutorial videos to explode ANY home based, internet marketing, or network marketing business you want, and I get PAID! That's what's in it for me.
Think it's "too good to be true?" Heard this before. I guarantee it's not and you haven't! Let me PROVE it to you! But first I want to ask you one quick question: Do you REALLY think that something has to be BAD in order to be TRUE? In conventional business, the money has to come from somewhere. Whether it's from sales revenue or service charges or other transactions, the bitter business truth is that every dime in your pocket used to be in someone else's. It's not a bad thing. Just because you have money that used to be in someone else's possession doesn't mean that the former owner is now busting out the food stamps. Through however many transactions between however many parties, you received money, and they received either goods or services. And that's how an economy works.
On a less Macro scale, in the world of network and multi level marketing this principle remains especially true and obvious. At the very core of your business, you make money through the sale of goods or services to someone. You, yourself may never sell a thing and be living in a huge mansion, but odds are you're benefiting from the sale of something to someone. This system of making sales work for you is part of the appeal of MLM Downlines. You benefit from the work of others. The more people you have in your downlines, the more profit you are making. Downlines make sales. You make money. End of story. But what's the name of the game? Leads. The hottest commodity of MLM and Spider Web Marketing. If you've got 'em, you've got it. If not, you're going to be working really, really hard to pay for that huge mansion on door-to-door sales and Tupperware parties.
If you can get downlines, you can get money. In order to have downlines, you need leads. In short, leads equal money. And that's the MLM secret, which you already know, of course. It doesn't take a genius to figure out that you can't make a fortune by yourself in this business. But just because you know that you need leads doesn't mean you can find them. And that's where so many MLM ventures fail. It is a commonly reported statistic that well over 90% of those involved in MLM never make a profit. But you can bet that a healthy supply of leads will keep in you in the successful ten percent. There's a couple different ways to go about it. You can do what most MLMers do (and fail): make a list of your friends and family (sound familiar?), pass out 'business op' fliers, spend lots of money and have social functions, beg, plead, scream, pass out, wake up, continue. Eventually, the strenuous effort takes its toll on your health and you leave the industry to do something a little more docile and less stressful on your health, like substitute teaching in an alternative high school.
Personally, I made a list of my 100 closest friends and family members. I pitched my new life changing product to everyone I knew and everyone I ever met. I spent THOUSANDS of dollars on leads. I made 100 cold calls a day to my "Hot Opportunity Seeker Leads". I passed out Flyers. I went to weekly Hype-filled "Rah!-Rah!" Opportunity Meetings or conference calls, with limited success. There is a better way. A way to channel leads to your business who come looking for it. The SpiderWeb Marketing System is a system designed to do one thing: generate leads. And it does so with the greatest effectiveness and efficiency in the industry. It's based on what is called the funded proposal system, a system that utilizes highly developed Internet marketing strategies to bring interested, real leads.
The best part of funded proposal, and the great appeal of The SpiderWeb Marketing System, is that it perpetuates itself, so that it keeps itself going and continues to generate income for you, while continually sending quality leads your way. There are other ways to get leads. You can put down some serious cash for "lead lists" who will give you pages and pages of innocent people who have been called a hundred times, and you can work off of that. But with SpiderWeb Marketing, these are leads that come to you. They are "fresh leads" meaning that they have not been called before or come from any list. These are people, who using the Internet, seek out a business opportunity and come straight to you. The SpiderWeb Marketing System has been great for me because It is a brilliant business model that makes perfect sense.
I am excited to gain solid leads. Its helped me get more leads, grow my business, and make more money, and helped me on my goal to. Gain financial freedom. Gain time freedom. Obtain economic independence. Enjoy my time and my life my way. Be a leader in my business. Share my knowledge with others. Share my success with others. Work less hours. Quit my J.O.B. and be FREE. Retire early. Become a Millionaire. Go on my Dream Vacation.
... To find out more & learn a few online tactics and strategies first,
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® All Rights Reserved - Bubbila.com - Ethical SEO - Carpe Diem
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- Name: Stephen
- Gender: Male
- Member Since: 12/4/2008
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